Roberto Tintas decided to attack the competition in the competitive paint market. Using an old and banned Marketing tactic, he invited some girls to dance with the name of his establishment painted on their bodies. The campaign was a success.
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https://www.instagram.com/p/BvHrC32HtrA/
https://www.instagram.com/p/BvHrBIlH8U7/
Photos from the marketing campaign worthy of a lion in Cannes by Roberto Tintas: